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Project Details:

Location	- Claremont, Cape Town
Role	- Project Architect
Project Type	- Motor Retail
Commissioned	- 1999
Status	- Completed 1999

The first experience of the world of Audi must be understood and perceived as being typical of Audi and what it represents. The Audi Centre Claremont dealership was the first of the modern Audi hanger design implemented in South Africa as per Audi AG’s world wide Corporate Identity program. The Audi architectural style known as the ‘hanger’ is modern. Its functionality and intelligent design features create a positive long-term vision. It is visually striking, dynamic, aspiring and confident without being arrogant or monolithic.

The Audi architecture summarises Audi’s core marque values of technology, humanity, passion, leadership and visual strength.

The showroom is of primary importance. This is where the customer enters direct dialog with the dealership. The Audi showroom is designed so that customers orientate them selves quickly and easily. All functions and procedures within the dealership are easily understood, creating the feeling of transparency and confidence. The open plan layout of the showroom encourages easy access and interaction.

The interior layout of the showroom is demarcated by a curved boundary between vehicle presentation and work spaces. This is perceived by the differentiation of floor materials. Warm colours in the use of Maple timber desks and painted walls offset the cold silver of the exposed structural steel tensile roof structure.

The sweeping curve of the roof, the filigree design of the frame and the lightness of the building distinguish it as an Audi showroom. The showroom with large sections of glass allow natural light to filter into the showroom where the vehicles are displayed as naturally as possible. Large roof overhangs with sun louvers to the front of the structure provide the necessary sun shading. Steel cladding further enhance the aircraft hanger concept to the showroom building.

*This project was undertaken under KSDP Pentagraph.