Motor Retail - Audi Centre Kyalami

Address
2 Skeen Boulevard
Bedfordview
2008

Tel/Fax:
Tel: +27 (11) 450 0212
Fax (Local): 0866 588 561
Fax (Int): +27 (11) 450 0213

Email:
info@alchemyarchitects.co.za


Project Details:

Location

- Kyalami, Johannesburg

Role

- Project Architect

Project Type

- Motor Retail

Commissioned

- 2006

Status

- Design Development & Council Approval

   
The Audi Brand architecture has evolved into the twenty first century from the original Corporate Identity known as the "Audi hanger" into the "Audi terminal" concept. The curve, already the characteristic element in the Audi hanger with its unmistakable curved roof has been reinterpreted as a symbol for dynamism within the new Audi terminal architecture.

Dynamism, asymmetry and transparency remain central to the design of the Audi architecture. The main features of the Audi hanger have been abstracted and reintroduced in a spatially more consistent form. Thus the dynamism of asymmetric curves forming three-dimensional environment becomes a defining factor of the Audi terminal.

All vehicles are positioned on the dynamically styled curve segments. All other operations related to vehicle presentation and to the workshop are orthogonally organized. The asymmetrical look is clearly brought out by the juxtaposition of the two structural systems.

By reducing down to the simple but unmistakable basic principle of overlaying a static and a spatially dynamic system, any level of scaling and modularization can be undertaken. Audi Centre Hatfield is such a dealership with varying levels of showrooms and customer related interfaces adjacent to the multi-curve of the showroom.

Allmann Sattler Wappner Architects based in Munich who are the authors to the Audi terminal concept are working in association with Alchemy Architects to develop the Audi Centre Kyalami dealership. Currently the first ‘single’ storey terminal under design, this facility still occupies less land size in contract to the traditional motor dealer spread out on a large parcel of land. The showrooms located on the ground and first floors are linked by escalator, workshops found on the ground floor provide roof parking above.

This new form of motor dealership designed for the inner city compact portions of land will revolutionize the thinking of motor dealerships of the future.






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